Amazon echo and chocolate swiss roll

First the important bit: a light fluffy chocolatey Swiss roll packed with fresh whipped cream.

Chocolate Swiss Roll - The Queen of Cakes
Chocolate Swiss Roll – The Queen of Cakes

The chocolate Swiss roll is truly the Queen of Cakes – or the Cake of Queens, assuming that Her Majesty loves this culinary wonder just as much as I do.
BUT it is absolutely vital that it is very very chocolatey – intensely so – and that the filling is abundant and rich and real fresh whipped cream. Swiss rolls with butter-cream go to the bottom of the class. Ugh! How on earth can anybody eat one of those?
So while I’m savouring this mouthwatering treat – in fact up to my third slice – I happen to come across Amazon’s latest big idea that I feel I must share with you. But get your CSR ready first, as this is such a crazy idea that it will take your breath away.

They call it Amazon Echo and if things go to plan, practically everybody in the world will have one of these in their house very soon.

Big Brother is watching you - though there's no video yet, just sound
Big Brother is watching you – though there’s no video yet, just sound

Why is it crazy?
The Echo is an always-on internet-connected device that listens to you in your house 24/7. Yes, they think that you’ll be happy to pay $199 for a device to snoop on you and report back to them what you are doing, saying, probably even thinking.

And in return, if you shout out “Alexa, what is the weather like?”, it will tell you and save you the trouble of looking out of the window.
It will also let you buy music, videos and probably anything else that Amazon sells without the hard work of going to your laptop, tablet or phone to do it.

How amazing is that?

There’ll be all kinds of “safeguards” and promises of confidentiality built in of course. And it wouldn’t surprise me if people are happy to trust that Amazon is not listening in when you don’t want it to, or recording and saving your data to sell on or use against you at some embarrassing moment in the future.

I’m not sure either what happens if your OH is called Alexa and you cry out her name in the height of passion. Will it record your most intimate moments too?

And of course the daftest thing of all about this little gadget apart from the fact that it’s just a black cylinder standing in sinister fashion in your room, is that all your info goes straight over the net, to “the cloud”.

So goodness knows who can intercept it at any stage on its way from your router, through to the exchange and beyond to this fabled “cloud” which really means somebody’s server probably in a third world country because it’s cheaper to keep it there, or purloin it after it’s arrived.
This little beauty is available only in the US at first – and another daft point is that you can get one “By Invitation Only”, but there’s a button on the Amazon website for you to click and get an Invitation. Doh!

I must admit I had to check the date to make sure it wasn’t April 1st.

So anyway, that’s all the CSR gone and all the spare cream and chocolatey crumbs licked up. Wonder what cake to go for next. What do you think?

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